“Gutenberg did not wait for the development of the book market to invent printing.”
This is a theme that you hear in many ways. Brands compete in imagination to show that they have a solid and sincere environmental commitment. The link often becomes rickety when we oppose textile production and environmental commitment. As such, everyone has often seen many TV coverages showing how many factories smoke and how much the textile industry consumes pesticides, chemicals, water and energy. For most of these shows, the data announced is only strict and unfortunate truth. As we have often repeated, the textile industry has succeeded in emptying seas… As far as countries of distant production are concerned, those who make your T-shirt and blue jeans worth 4 € at certain stores, the interest investing in environmentally friendly facilities is far from their today’s agenda. You have already seen these dye factories dumping their dye residues on the streets, children working in miserable conditions, images that Victor Hugo described very well at the beginning of our century. And yet, the will of the ever cheaper means that the purchase which favors this blind slavery is every day more massive.
It is important to oppose these countries to our productions.
We produce in Europe and mainly in France, you are no longer without knowing it.
How does Performance, in a globalised economy, manage to maintain its environmental commitment?
- In terms of raw materials, Performance promotes the selection of materials in countries where child labor is not used. With regard to cotton, we manage to select the countries of production in order to avoid some African countries, which although much closer to Asia, offer their workers very poor working conditions. Next is the quality of the fiber itself. For the consumer, words like long fibers, combed, carded, contamination free are obscure technical definitions. For us, this is the basis that provides you with continued quality.
- In terms of weaving and knitting, these are factories that are controlled and certified, which we recall to be ISO 26000 stamped. A label is never an absolute guarantee, but it is a working basis on the production chain from upstream to downstream which guarantees that your textiles are produced under suitable working conditions.
- In terms of dyeing, the real bane of textile production, our factories are all ISO 14001 certified (respect of the environment). We have our own treatment plants, we recycle our own waste that we use to heat our water !
Did you know ? We do not use chemicals to glue our fabrics during dyeing, but residues from the production of potato and its formidable starch. This starch is rinsed at the end of production using clean water, which is itself recycled in a closed circuit. Who says nature can’t offer us everything we need?
Beyond these elements, our creations of fibers like Natura® and Second Life® but also the use of Tencel® make it possible to significantly improve the impact on the environment. Plastic bottles (rPET), Eucalyptus, reduced CO2 impact, these are the advances that allow us to say loud and clear that we have a real environmental commitment, not just glossy advertising.